Snapchat is the latest tech brand to adopt the Generative Artificial Intelligence (GenAI) models. The social media platform has showcased a new AR experiences platform powered by GenAI for its creators and AR developer community.
Snapchat already uses augmented reality to offer creative and interactive lenses to its users. However, this is the first time the company has added GenAI into the mix. Let’s take a look at Snapchat’s latest feature.
Snapchat Announces GenAI-Based Custom AR Lens For its Users
According to the official website announcement, Snapchat’s new real-time image model can bring users’ imaginations to life in an instant. Users are required to enter the text prompt in the custom lens and generate a realistic AR scenario in real-time.
As you can see in the video above, a simple text prompt in the custom lens—a 50s sci-film—transformed the clothing and scenario in the viewfinder in real-time. Snapchat says that the new GenAI model can generate Bitmoji backgrounds, chat wallpapers, Dreams, AI Peta, and AI Lenses.
While the social media platform didn’t clarify when the custom lens will roll out, TechCrunch reports that creators will be able to start making lenses with the new on-device AI model by the end of the year. Users will start seeing GenAI lenses in the coming months. Apart from the AI-powered custom lens, Snapchat also announced a new GenAI Suit as part of its AR authoring tool, Lens Studio.
This new suite will help creators develop new lenses by generating custom machine-learning models and assets. Snapchat claims that the new suite speeds up AR creation by saving months of time required to create new models from scratch. The new suite also comes with Immersive ML, which allows creators to apply realistic transformations to users and their surroundings in real time.
Snapchat intends to empower users and creators to express themselves creatively through the Lens Studio. The GenAI suite brings new capabilities for creators to add new dimensions to their creations.
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