Amazon Prime Video has introduced new streaming features in India and other global regions. The OTT platform is making it easier to discover new content from its library. Amazon has also improved the animations and other transitions to make the streaming experience smoother. Let’s look at the details of the new Prime Video features.
Amazon Prime Video: New Features Explained
Prime Video now has a new navigation bar at the top of the screen. It provides quick access to different types of content, such as Home, Movies, TV shows, Live TV, and Prime Video channels. Viewers can now quickly filter out content from these options using the navigation bar.
The bar also has a Prime destination option, which shows all the TV shows and movies bundled with the Amazon Prime subscription. This also includes a new Hero Rotator, which can be scrolled to check content for renting or subscriptions separately.
Amazon has also introduced a new menu to manage add-on subscriptions. Users can now easily search for content they have subscribed to separately, such as Eros Now, Lionsgate Play, Fancode and other partner platforms.
This section will also let users cancel and purchase new add-ons and explore previous purchases at the same place.
Prime Video will now use Generative AI to improve suggestions and recommendations. The platform has integrated Amazon Bedrock, an AWS-powered service that analyses the user’s viewing pattern and suggests handpicked content based on genre, style, mood, and other factors. Users can search for content using keywords like ‘Top 10 in India’ and get relevant shows and movies.
Amazon also uses large language models (LLMs) to provide better synopses for TV shows, movies, web series, etc. Viewers can now quickly glance at the AI-generated title description of any content instead of scrolling to check whether that show interests them.
Prime Video now has smoother animations when switching between content and different options. The platform has introduced new zoom effects when the user opens any new video.
Amazon says that the overall streaming experience on Prime Video will now be smoother and frictionless compared to earlier.
Live TV on Amazon Prime Video also gets a major change. This section will automatically start playing recommended content instead of showing a thumbnail, allowing users to quickly glance at what’s being shown on the live feed. Viewers can quickly open any feed in full-screen mode and browse to other live stations while one channel is already being played.
The new features in Amazon Prime Video have started rolling out to all users in India and worldwide. The changes will apply to the Prime Video app for smart TVs, the website, and the official app on Android and iOS platforms.
Amazon also mentions that they are just getting started on Prime Video’s improvement program. The company will introduce new features to make the streaming experience more enjoyable for Amazon Prime subscribers.
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