Google has upgraded its Chrome browser for desktops with new AI features. The browser now comes with Google Lens integration, which allows users to scan and search for any object using an image.
Chrome is also getting an AI-powered browser history, making it easier for users to rediscover the sites that they have visited in the past. Here are the details.
New AI Features in Chrome for Desktop
Google has finally integrated Google Lens directly into the desktop version of Chrome. A new lens icon will be available in the browser’s address bar. Users can scan for any image, object, or text shown on any website in Chrome and use it to get relevant search results. The concept works similar to Circle-to-Search on the latest Google Pixel 8 and Galaxy S24 Series smartphones.
This option will also provide an AI-generated overview if the search query is related to searching for text-based information. The search results from the Lens option will be shown in a sidebar so that users can compare the existing tab and the new results side by side. This lens integration will start rolling out to all users starting this week.
Google is also making it easier to compare products while making a purchase. When you search for something, Chrome will now provide an AI-generated product comparison table of the top relevant products. For example, when you search for the best Bluetooth speaker under Rs 5000, Chrome will show you a comparison of the best speakers and display their specifications, price, and other parameters.
The product comparison feature in Google Chrome will start rolling out in the United States first. Google will eventually make it available in other global regions, but an exact rollout schedule for this feature has not yet been disclosed.
Chrome is also getting a touch of AI for its browser history. Users can now use interactive questions to navigate through their search history. For example, you can ask Chrome questions like “Which shopping website did I visit yesterday?” The browser will instantly show relevant results.
The functionality is similar to using Gemini to search and analyse your browser history conversationally.
Google mentions that this AI-powered history will NOT include any results from Incognito mode. It will only display information that is available in the Chrome browser’s regular history. This feature will also first launch in the United States this month and roll out to other regions next month.
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