YouTube has hiked the rates of its YouTube Premium subscription in India. The new plans are now priced up to 50% higher. The change applies to individual, family, monthly, and annual plans. Here are the details.
YouTube Premium Plans Hiked in India
The YouTube Premium family plan has notably received the highest hike, with monthly rates increasing from Rs 189 to Rs 299. This plan can be shared among six members.
The individual monthly plan has been hiked from Rs 129 to Rs 149, and the student plan rates have also increased from Rs 79 to Rs 89. Here’s a detailed summary of all the rate changes in YouTube Premium subscription in India.
| YouTube Premium Plan | New Price | Old Price | Difference |
| Individual (Monthly) | Rs 149 | Rs 129 | Rs 20 |
| Student (Monthly) | Rs 89 | Rs 79 | Rs 10 |
| Family (Monthly) | Rs 299 | Rs 189 | Rs 110 |
| Individual Prepaid (Monthly) | Rs 159 | Rs 139 | Rs 20 |
| Individual Prepaid (Quarterly) | Rs 459 | Rs 399 | Rs 60 |
| Individual Prepaid (Annual) | Rs 1490 | Rs 1290 | Rs 200 |
YouTube says the new Premium subscription rates will come into effect in October 2024. Users will receive an email confirming their plan renewal under the new rates. If they do not respond to the email, their YouTube Premium membership will be cancelled. Users with a prepaid annual plan will have to renew their subscription at the new rates after the validity of their existing plan expires.
India is not the only region where YouTube has hiked rates. Last year, the Google-owned streaming giant raised the prices of its subscriptions in the United States by up to 25%. Last week, the rates were also hiked in Malaysia and other South East Asia regions.
YouTube does not take these decisions lightly. The new rates have been implemented to support YouTube creators and improve the streaming platform’s overall experience.
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