Instagram Creator Lab has launched in India as part of the Born on Instagram (BOI) program. Instagram launched the Creator Lab in 2022 and BOI in 2019 to help aspiring content creators. Besides the Creator Lab, Instagram has announced three new features to help creators boost engagement. Let’s look at these new features and the Creator Lab details.
Instagram Creator Lab Rolls Out in India
The Instagram Creator Lab is a resource hub for aspiring Instagram creators. It will feature helpful content from top Instagram creators with a successful track record on the platform. The Creator Lab will feature content from 14 creators, including Aabir Vyas, Govind Kaushal, Meethika Dwivedi, Raghav Sachar, The Vixens Crew, and more.
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The Creator Lab content will have three themes: using Instagram’s new tools to express yourself, creating meaningful connections to build a loyal following, and long-term growth. Instagram has announced that this content will be available in English or Hindi with captions in six Indian languages (Tamil, Telugu, Malayalam, Kannada, Bengali, and Hindi).
Instagram Launches Three New Engagement Features
Apart from Creator Lab, Instagram has also launched three new features for stories, DMs, and Notes. The first feature is Instagram Story comments. You can comment on your favourite creator’s stories, which will be visible to the creator’s followers. However, these comments will vanish with the story after 24 hours unless the creator adds the story to the highlights. This is something you can already do on Snapchat.
Instagram recently added new interactive stickers for stories on its platform, including cutout stickers. This feature allowed users to create cutouts from images to use as stickers. The company is now extending this feature to DM and you can now send cutout stickers in direct messages.
Lastly, Instagram has announced that it will soon roll out a Birthday Notes feature on its platform to increase engagement. You who opt-in for the feature will see a small birthday hat icon in the Notes section on your birthday.
The Instagram Story comments feature is reportedly rolling out to some users already. Meanwhile, DM cutout stickers and Birthday Notes are set to roll out in the coming days.
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