Instagram is working on an AI-powered video generation and editing tool that can transform videos drastically. Creators can soon use this tool to change how they look, what they wear, what’s in the background, and more. Here’s everything you need to know about this upcoming AI tool from Instagram.
Instagram Head Teases New AI Video Generation-Editing Tool
Instagram Head Adam Mosseri posted an update on an upcoming AI tool on Instagram, which can manipulate videos of creators like never before.
Mosseri shared a Reel video demonstrating the tool’s capabilities. In the video, Mosseri showcases various transformations, including changing outfits and backgrounds and altering the background setting. The demo also showed how one can add accessories to a person.
Mosseri mentions in the video that these effects are made possible by early video models the company is working on. Meta hopes to launch these tools for creators in 2025, and he mentions that users could do all these with a simple prompt.
In the video’s description, Mosseri explains that these features are based on Movie Gen, Meta’s AI video generation model which it showed off in October. It is similar to the video generation model from Google and OpenAI.
More details are pending and we don’t know when these tools will start rolling out for all. It will be interesting to see how this video generation tool transforms content creation on Instagram, as the platform continues to expand its AI capabilities for creators.
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